• 1.HNL 2023./2024.
    Zanimaju se za Šotičeka i Belju, samo me zanima otkud novci ? :rofl:Keyser Soze

    Zanimao se i Jakir za Sofiju Vergaru :lol:
  • Dinamo Zagreb 2023./2024. - O svemu pomalo
    Trebalo bi ga nagovorit da malo smanji farmu a za ostatak nam napravi stadion .. :)Danko

    Nek se pilici pasu po stadionu kad nema tekme pa ce stadion zarađivati novac 24/7 :lol:
  • Kupujem | Prodajem
    Može li se provjeriti autentičnost potpisa?Mali Zeus

    Naravno da može - Kupiš roštilj,uzmeš ga na zapad i zamoliš Zajeca da provjeri potpis :lol:

    Nebi bilo prvi put da netko nosi roštilj na tekmu Dinama... :lol:
  • 1.HNL 2023./2024.
    na kojem mjestu bi onda bila utakmica protiv Buducnostidinamozivivjecno

    Nemam pojma :sweat:
  • 1.HNL 2023./2024.
    Ali i to je jedan od najvećih mitova, ali nemam baš vremena razbijat ga iako sam odavno imao u planu otvorit temu o tom mitu.NORTE

    Službeno je rekord Maksimira 64.138 gledatelja na tekmi Zagreb - Osijek (1973) a prodanih ulaznica je bilo 48.802.

    U glavi imam podatak da je za Dinamo - Santos bilo prodanih cca 55k karata a službena posjeta je bila "više od 64k" sto pise i na sluzbenoj stranici Dinama, a postoje price o tekmi sa Hajdukom na kojoj je bilo 70k.

    Zapis na GNK Dinamo Web:
    Iako je javnim prostorom raširena priča da rekordni posjet maksimirskim tribinama, po broju prodanih ulaznica, datira s utakmice Zagreba i Osijeka iz 1973. godine, svjedoci vremena podsjećaju da je po stvarnom broju gledatelja taj dvoboj tek na trećem ili četvrtom mjestu, a da vrh pripada upravo ogledu Dinama i Peleova Santosa. Više od 64.000 promatrača zdušno je grmjelo u prijateljskom ogledu protiv brazilskih velikana 12. rujna 1969.
  • Ulaznice - aktualno
    Nedavno sam tražio između ostalog za prošlu kalendarsku godinu izračun koliko je klubu izmaklo prihoda zbog tih 4 besplatne ulaznice (koje ispadne koštaju ako biras Hajduk i Rijeku recimo više nego cijena godišnjeg članstva). Kad sam dobio podatke, ostao sam paf.Pop corn

    15 000 clanova uzelo po 4 karte koje u prosjeku kostaju 12€... Znaci oko 700k€?

    Jesam pogodio ko Hajduk sa Debrecenom? :lol:
  • 1.HNL 2023./2024.
    Koliko ima ljudi na Poljudu?
  • 2.HNL
    znam,stavio sam onu sliku da se vidi koliko je loš pogled na teren.
  • 2.HNL
    Radio sam analizu (samo 1 HNL) prije godinu, dvije i došao do zakljucka da hrvatska ima dobru posjetu u usporedbi sa slicnim europskim zemljama, pogotovo kad se uzme u obzir infrastruktura i broj stanovnika.

    Stadion u Karlovcu jer recimo takav da je bolje gledati stream koji šteka i bez zvuka nego otic na tekmu.
    Stadium_Branko_Cavlovic_Cavlek.png
  • dZG - Marketing & Društvene Mreže
    Jel trebas mozda managera?Jurki

    Mislim da bi mi više trebao tjelohranitelj :lol:

    Ajd cak nisi spomenul Savudriju.. pa ti je to jos jedan plusJurki

    Savudriju cemo dogovoriti za šankom :lol:
  • dZG - Marketing & Društvene Mreže
    Jao Sas kaj dosadilo ti je biti omiljen na zoni pa želiš da te malo tračamo i uputimo ti ne baš lijepe riječi nemoj u trenerske vode oni ovdje najgore prolaze. :) :)serbus

    Samo mi daj trenerski ugovor da možemo poceti razgovarati o raskidu ugovora i otpremnini :lol:
  • dZG - Marketing & Društvene Mreže
    koliko vas luđaka ima na Zoni, mogli bi ovi u klubu outsourceati i Marketing i IT :clap:miro

    Mogu nam outsourcati i posao glavnog trenera :lol:
  • dZG - Marketing & Društvene Mreže
    Proposal 11: Emotional connection with oversea supporters

    There is a large community of Croats all around the globe who are emotionally connected to
    their homeland and probably also to Croatian biggest football clubs. In the 80-tis Dinamo
    organized a tour to Australia which was a great success. In those days, schedules are very
    tight and for this reason it was hard to organize such a tour but there are other things that
    club should do.

    Club should do the following strategies for engaging overseas fans (e.g. Australia)

    1. Emotional connection
    - For overseas fans club should enforce values that resonate with national
    identity (that is already in club identity)
    - Doing interviews with overseas fans
    - Do the overseas membership program. Officially recognize and support their
    fan clubs, mention them on social media, and give them special recognition
    before the match or at halftime (the speaker could mention several members
    in Australia, etc),.
    - Do the regular online meetings where also some of the club recognize players
    would be present
    - Former club players that come from overseas (e.g. Marko Viduka and Joe
    Šimunić from Australia) could help the club build emotional connections with
    overseas fans.

    2. Merchandise
    - Providing them easy and fast access to club merchandise

    Proposal 12: Friendly and proactive staff

    Stadium staff need to be educated that they are an important part of the matchday
    experience. Fans, especially families and kids must feel welcomed and therefore staff must
    be friendly and proactive

    Proposal 13: First time visitors lifetime memories

    The most important part of building high average attendance is Retention (make sure that
    fans return for the next match) - It is much easier to convince people to visit more matches
    after they have already visited at least one.

    Therefore it is vital to create lifetime memories for first-time visitors (especially families and
    kids). Such visitors will not only return but will also become club advocates and convince
    other families to join them next time.

    This can be achieved in many ways such as:
    1. Introduce a “Certificate” for first time visitors
    2. Create lifetime memories for kids such as allowing them to help set corner flags
    before the match,
    a. Players that are not playing should be with the fans. Signing autograph before
    matches, talk, etc
    3. Collect first-time testimonies (kids and their parents), share them and inspire other
    families to attend the match

    Proposal 14: Club history

    Due to the old stadium, the club does not have its own museum (probably the museum could
    be somewhere around the stadium or in the city center).

    Anyway, the club could create a series of (5 - 10 minute) long video series about the club's
    history. Different club-related historians, journalists, notable fans, former players, etc. could
    represent their anecdotes and historical facts - Such unique, educational videos are always
    interesting and would create a deeper emotional connection with the club
  • dZG - Marketing & Društvene Mreže
    Proposal 10: Family fan base segment

    Studies show that most of the fans develop emotional connection with the club until reaching
    the age of 16. Children are future fans and with each child on the stadium club recruit at
    least one adult.

    Proposed vision of family engagement strategy is following:
    1. Recruiting
    - Marketing campaigns targeting families with children younger than 20 (Web, Schools)

    2. Tickets
    - Kids get a voucher for first time visit, parents must pay (voucher value could
    be simply deducted from a family ticket price)
    - Onsite: Special ticket office queue just for families

    3. Outside the stadium
    Family fan zone
    - Only children and their family could access it
    - Engagement for the children so parents can relax
    - Club official mascots
    - Healthy snacks and beverages for the kids

    4. First time visitors informations and benefits
    Club official website enhancements:
    - First time visitors information
    - Parking and public transport to the stadium
    - When to arrive to the outside of stadium and recommendation
    when to enter the stadium
    Engagement video (vlog) of the whole experience.
    - Representing family experience
    - What can they expect in the family fan zone
    - First time visitor benefits, e.g. meeting a player, club legend or getting a picture with an autograph of
    his favorite player, etc.

    5. Entrance
    - Special entrance just for families

    6. Inside the stadium
    - Special family area.
    - Children can get easily bored and it is less likely to be bored if they are
    together with other kids. And also parents can be more relaxed and enjoy the
    match.

    7. After the match
    Family engagement related surveys about the match day experience must be
    sent to participants within 2 hours after. Results must be analyzed and family
    engagement strategy adapted as soon as possible.
  • dZG - Marketing & Društvene Mreže
    Proposal 8: Audience (building a fan base)

    Studies show that environment (family, friends, and location) is the most important factor for
    developing strong emotional connections. For example, a person who lives in Zagreb is
    more likely to support Dinamo than any other club.

    It is vital to understand that the strongest team identification develops in people younger
    than the age of 16. For this reason, the main focus must be on young people somehow related to
    Dinamo, Zagreb, and Croatia.

    Audiences should be split into following categories:
    1. Primary: People younger than the age of 20 who live near Zagreb and in parts of
    Croatia / Bosnia and Herzegovina with a traditional large Dinamo fanbase.
    2. Secondary 1: People older than the age of 20 who live near Zagreb and in parts of
    Croatia / Bosnia and Herzegovina with a traditional large Dinamo fanbase.
    3. Secondary 2: Croatian diaspora living in Germany, Austria, Slovenia, etc.

    Content
    The most engaging content type is video and for this reason, the primary content type should
    be video. Photography should be used only in cases when having an additional sentimental
    value (e.g. iconic photographs or photographs from old events for which video does not
    exist).

    Content would be adjusted to two audience subcategories:
    1. General: Fans who follow the club briefly and are interested in less complex content
    (matches, transfer signings, match information, etc.)
    2. Expert: Fans who follow the club deeply and are interested in complex content (club
    history, board decisions, youth academy, budgets, etc.)

    The club needs to understand that content with the highest engagement is unique content
    produced by the club because such content can’t be found anywhere else. To increase
    emotional connection content must provide additional value/information about the club's
    past, present, or future. Additionally, content must be adjusted based on fan feedback
    (number of views, likes, shares, etc.).

    There is a lot of potential high-engagement content and the following table presents only a
    small portion of all possibilities

    1. Club official podcast: A podcast where it would discuss the club's past, present, and
    future. Fans would interact with questions. Famous club-related people such as
    former athletes, famous fans, etc. would participate in the podcast.
    2. Board member interviews: At the end of every yearly quarter board members would
    do a presentation about the club's present and future activities. Club members would
    participate with upfront send questions
    3. Best skills and goals of specific athletes or match
    4. Sentimental photographies: Photographies would text descriptions would be
    published
    5. Dinamo on European tour: Videos in the length of 10 – 20 minutes where the club’s
    European opponents would be presented (opponent’s history, past matches, fans,
    stadium, etc).

    Check Barca on Road
    https://www.youtube.com/watch?v=KDdIgbg9vIE

    Proposal 9: Local food and beverages
    Food and beverages in the stadium should be adapted to the local cuisine and weather
    conditions. E.g., when it is cold, more hot beverages should be offered (e.g. hot chocolate
    for kids). Also, local cuisine would increase emotional connection (e.g. štruklji, local beer
    brand, etc). Include healthy food (especially for the kids)