Prije neko vrijeme sam uhvatio mao vremena pa napisao par proposala koje bi klub mogao (trebao) implementirati pa eto, ak nekoga zanima :lol:

Introduction

Why do some supporters travel for hours to attend the match while others rather watch the
game at home or the bar near the stadium?

There are many factors such as weather conditions, and stadium infrastructure but the most
important factor is the emotional connection (also known as team identification) between
the club and the supporter. Supporters with higher emotional connections are much more
likely to attend the game and buy merchandise at the club's official shop than supporters
with lower emotional intelligence.

Engagement strategies are strategies for building an emotional connection and result in
increased average attendance, merchandise sales, better sponsorship deals, better
relationships with local municipalities, etc.

Engagement strategies are typically built around purpose and values - club identity. It
allows you to find the club's purpose and to base the club on something more than just
football. But note, that it is vital that core values and purpose are defined together with
supporters and not by club executives.

Engagement strategies vital because clubs usually have the following two primary goals:
1. Sports success on the pitch
2. Building strong fanbase/community (engagement strategies)

Proposal 1: Local community

For developing a strong fanbase is vital for the club to build a strong relationship with the local
community because only local people can regularly attend matches.

This can be achieved with:
1. Physical presence:
- Organizing events such as “Dinamo u tvom kvartu” or “Plava noč” where local
people can meet club representatives (some players, club ambassadors, etc).

2. Online presence:
- Content with a focus on embracing connection between the club and the local
community (e.g. former players, a notable fan who grown in this particular
part of the city)
- Video interviews with local historians who can present some historical facts
related to the club and its relation to the local community. Or just representing
the historical facts of club values (e.g. why was Dinamo important for Croatian
people in Yugoslavia)

3. Great relationship with local organizations such as humanitarian organizations,
firefighters, schools, etc

Examples:
1. Millwall: Docker club invites dockers to watch their game on docker day.
2. AS Roma - Every signing shows a picture of missing children. Using publicity to do
something great for the (world) community

Proposal 2: Measuring emotional connection

It is vital to measure fan emotional engagement because this is the only way to understand if
the club is moving in the right direction.

The most used way to measure fan engagement is a survey with only one question:
On a scale of 1 to 5, how valued do you feel by the club? (NOTE: Also answers 1.5, 2.5,
3.5, and 4.5 should be offered).

This is the most universal metric of general fan emotional connection (and satisfaction) and it
should be repeated a couple of times per year. A survey should be sent to every club
member and to fans who participated in at least one match the e.g. last season. It is not
recommended to send it to the wider, general public because we would get non relevant
data.

Proposal 3: Short video interviews

Series of video interviews with ordinary supporters, celebrities, and former players with only
one open-ended question.
Video interview 1: “What does Dinamo mean to you?”.
Video interview 2: “What is your early memory of the Dinamo”
Video interview 3: “What is your memory of the first match that you attended”
Video interview 4: “What is your happiest (or saddest) memory related to Dinamo”
Video interview 5: “Why do you love Dinamo”
…
Such video interviews not only make lifetime memories for this specific supporter who
attended the interview but most importantly, also exploit the club's true values and purpose.
The club should use them to generate unique content interesting to the general fanbase
(increasing emotional connection)

Implementation: Very similar to “Nedamo Maksimir”
[url=http://]https://www.youtube.com/watch?v=V9Ma_pHabFE[/url]


Proposal 4: Written testimonies

It is much easier and faster to get supporter testimonies about their story related to the club
in text form. The club could collect the most interesting stories and publish them publicly. It
could even be published as a club official testimonies book, do additional video interviews, or
something like that. Also, from such testimonies, it is very easy to extract the club purpose
and values.

Similar, textual testimonies were already collected on zonadinamo.com

https://www.zonadinamo.com/discussion/248/moja-prica-zasto-volim-dinamo-zagreb/p1

ima neko stream bez ovih jebenih reklama koje je nemoguće pogasit — kinfa95

Installiraj ovaj browser... odlican je
https://brave.com/

Ne vidim specijalni problem ako je dozvoljeno. Ne moraš kupiti prvoligaški klub, kupiš drugoligaški ili čak trećeligaški pa ga, poput Lokomotive, dovedeš u 1. ligu. Ako je to vizija onda stojiš iza te investicije. Ovako, vidiš kako prolaze ove suradnje sa Širokim, Zrinjskim, Aluminijem itd...Nema tu ništa sistematski i trajno već od slučaja do slučaja. — The Undertaker

Suradnja sa Zrinjskim, Aluminijem itd. je loš primjer jer mi par igraća i to je to. Nikakav feeder klub.

Znaći, pronađeš klub koji je spreman ići u privatizaciju, klub napravi zakonski postupak (neznam kakvi su kriteriji u Sloveniji) i za 5 godina si vlastnik kluba. A što kad će trebati investirati u infrastrukturu tog kluba? Recimo u stadion? Ili ak trebaš platiti najam tog stadiona? Ili oćekujemo da će lokalna zajednica i dalje investirati u infrastrukturu privatnog kluba.

Zar nije jednostavnije i puno jeftinije ak pošalješ trenere i igraće u neki klub / grad koji sanja 1. ligu al je bez tebe ne može igrati? Tako troškove infrastrukture ostaviš gradu a grad dobije stabilnog prvoligaša. Ak ta suradnja pukne ili je taj klub jednostavno preraste tada potražiš novi klub. Samo u Sloveniji imaš masu takvih klubova (Rogaška, Krško, Novo Mesto, Izola, Triglav Kranj, Slovenska Bistrica, itd).

Kad kupiš klub onda ti je investicija osigurana i ne moraš ovisiti o dobroj volji lokalnog gazde ili lokalne politike. Svi bi danas živili od prodaje igrača i ne vidim zašto bi nekome bio interes da promovira Dinamove igrače, pogotovo sistemski i masovno. Ima li neki primjer u okolici da je nekakva takva suradnja bila dugoročna i uspješna? — The Undertaker

Kakva investicija? Pa Dinamo bi više manje investirao u to da bi doveo svoje igraće i trenere a lokalna zajednica dobije stabilni prvoligaški klub kojeg nikad nije imala.

Fino bi bilo kupiti nogometni klub ali je jako teško pronaći primjeren klub koji se može kupiti.

Koliko košta da Dinamo kupi jedan slovenski klub u drugoj (ili prvoj) ligi i da li je to uopće dozvoljeno pravilima UEFA? Troškovi druge ekipe su bili oko 1,5-2 mil. eur godišnje. Koji slovenski klub ima toliki proračun? — The Undertaker

Kupiti klub nije jednostavno ali nije ni potrebno, jer se ga može de facto preuzeti sa nekom kvalitetnom suradnjom jer so proračuni klubova mali.

Recimo proračun NK Koper, Mura, Domžale je negdje oko 2 milje, Maribor i Olimpija oko 4 - 6, a recimo ta Rogaška vjerovatno ima manje od milju. No brainer ako se traži feeder club u Slovenij.

Nadam se da će se nešto iskemijati, ali meni cijela ta priča o partnerskom klubu u nekoj od okolnih prvih liga ne djeluje previše realno. Jedno je Red Bull grupa, a drugo je da nama netko praktički na lijepe oči ustupi upravljanje svojim klubom. — Banana 2

Kako kome. Jednoj Rogaški koja do ove godine nikad nije imala klub u prvoj ligi bi ulazak Dinama u klub bio jackpot.

Rogaška bi bila idealna,pogranicno mjesto na 1h od zg, 1. Liga..... — Orc123

Igraju i finale slovenskog kupa protiv drugoligaša Gorice pa ce vjerovatno igrati i europu :lol:

Slažem se da bi Rogaška bio odlucan odabir i zbog blizine Zagreba ali i zbog dobre infrastrukture. Stadion je mali ali solidan a grad je dovoljno bogat da su napravili i pomocni teren za cca pola milje eura pa je i to rjeseno. Uz to ima tamo dosta simpatizera Dinama.

Neno ima iza sebe zabrinjavajuć track record zadnje sezone u Osijeku — Captain America

U poslednjoj sezoni je bilo svašta ali generalno gledano je Osijek podigao do nivoja da su nam bili ozbiljni konkurent za naslov prvaka.

A još je Dinamovac. Ne vidim razlog da ne bude u Dinamu. — Nolifer

Koji ce Zonaš postati Dinamov Carlos Kaiser? :rofl:

https://www.google.com/amp/s/www.24sata.hr/amp/sport/najveci-prevarant-u-povijesti-nogometa-nikada-nisam-igrao-a-spavao-sam-s-1000-zena-906303

Meni ovaj stream bez problema radi. — Navijač Dinama

Meni non stop baca neke sise :lol:

Boysi nakon dugo vremena na istoj utakmici povezali Lili marlene i svoju verziju Belle ciao — bongo

Nacionalni socializam :lol:

Hoxha uspio krivo izvest aut — jp23

Da. Krivo izveden aut, jedan predugi for i jedan neuspješan dribling te centeršut. Zasad :lol:

Zrno po zrno pogača
Konjak po konjak popovača — Droljo

Kamen na kamen palača :lol:

Stvarno ne vidim šta ovaj Čabraja vidi u ovom Fetaiu, srcena i sve, ali niti neka tehnika niti brzina, samo udaranje — cron1ck

Možda se boji udaranja :lol:

Prije par godina sam napravio jednostanu analizu i došao do zakljućka da se najviše isplati (uz vlastiti mladinski pogon) uzimati igraće iz Lokomotive te iskusne igraće iz inozemstva.

https://www.zonadinamo.com/discussion/comment/123116